Behind the scenes of St John Ambulance’s new direct response TV
This week we launched our new direct
response TV advert (DRTV). The advert highlights the importance of
first aid and how our volunteers work hard to save lives. It asks
for viewers to make a donation to St John Ambulance – the first
time we have asked for money on TV.
Taken Too Soon
The advert is called Taken Too Soon and shows three people who
lost their lives because of a lack of first aid. This could have
been due to choking, heart failure or a life-changing accident. It
also shows a St John Ambulance volunteer helping a child who
has collapsed during a football match.
The advert ends with a request for donations to help us train
more volunteers in first aid and save lives before they are taken
Why have we produced a DRTV advert?
TV adverts can be a powerful fundraising tool. We hope it
will help raise vital life saving funds for St John Ambulance and
increase awareness of what we do.
‘This advert will help us reach more people, help us
raise awareness of what St John Ambulance does, and ultimately help
us raise more money so we can continue to support our volunteers
and do what we do best.’
- Katrina Hodges, Director of Fundraising
Behind the scenes
The advert has taken months of planning, working together with a
creative film production company called Campfire. It was filmed in
Cheltenham at the end of July 2017, with St John Ambulance
volunteers playing a key role.
Watch our DRTV advert below